ORDER IN CHAOS: how to transform our heritage into the set of a superproduction

Juan Antonio Clemente is location manager, production manager and director.

He has worked for Oscar-winning directors such as Ridley Scott, Wes Anderson and Steven Soderbergh on Hollywood blockbusters including Exodus, The Counselor, Asteroid City and Jurassic World Dominion.
His most recent work includes the international series Kaos and Warrior Nun 2, released on Netflix.

I started by chance and once I discovered this wonderful world, I never left.
I have been working in the art department for over twenty years as an art director, set decorator, assistant art director, advance and prop man.

I started my career by going straight to the heart of the industry and I insist that it was purely by chance. I met Bigas Luna and from there I ended up working for him. Luckily I have always worked with the best.

After a short time, I started working in the world of production services, mainly on English language films that came to Spain, which allowed me to work in large productions with different working systems to ours.

Thanks to the producers Marta Velasco and Gonzalo Bendala, I made the leap to art director.

Her career includes titles such as the series “La Peste”, “Isla minima”, “Adios” and her participation in international productions such as “The Promise” and “The Impossible” “Knight and Day”. Her most recent films include Warrior Nun (TV series), La Veneno (TV mini-series) and Rambo: Last Blood.

Director of Andalucía Film Commission, she has been a member of the Board of the European Film Commission Network and the Spanish Film Commission, and is a member of the Board of the Andalusian Film Academy.

She has been Technical Director of the Seville European Film Festival for five years. She was show coordinator at Port Aventura for three years, working with the companies of artists and dancers from Mexico, China and Polynesia, as well as the team of Els Comediants. During Expo 1992 in Seville, she was assistant to the director of Descubriteca (Sociedad Estatal) and assistant producer of the lake shows (CAE or Centro de Apoyo al Espectáculo).

Accredited as a film commissioner by the Association of Film Commissioners International (AFCI) and trained at the Comisión Filmica de México in 1999.

She has worked on various projects and shoots, including The Crown, Assassin’s Creed, Game of Thrones T5; The Rhythm Section by Reed Morano; Exodus: Gods and Kings by Ridley Scott; Memories of the Alhambra by Ahn Gil-Ho, Toro by Kike Maillo; Alatriste by Agustín Díaz Yanes; Kingdom of Heaven by Ridley Scott; StarWars: Episode II. Attack of the Clones by George Lucas; Talk to Her by Pedro Almodóvar; James Bond: Die Another Day by Lee Tamahori or Carmen by Vicente Aranda.

She has given lectures and seminars in various forums, markets and festivals in Spain and abroad: Argentina, Belgium, Chile, Colombia, Croatia, USA, Italy, England and Germany.

She is co-author, with Carlos Rosado, of the book Cine y Turismo: Una nueva estrategia de promoción (2006). Translated into English and presented at the Marché du Film in Cannes. Two editions.

She has collaborated with various international publications (Variety, Screen International, Kemps, The Hollywood Reporter, AFCI News Releases and the Spanish Academy of Motion Picture Arts and Sciences), Editorial Coordinator of the 1st Andalusian Audiovisual Guide, Film and Television Production (2002), 1st Production Guide of Spain FC, ICEX, EGEDA and FAPAE (2003), Manual of Good Filming Practices, AFC 2005/2010 and the Rutas de cine: Alatriste, El camino de los ingleses, El corazón de la tierra, Entrelobos, Isla Mínima, Sergio Leone Trilogy. All these itineraries and project coordination can be visited at Andalucía destino de cine.

She has participated in the organisation of the Andalusian Film Commission’s participation in the most important international film festivals: Berlinale, Marche du Film Cannes, American Film Market, San Sebastian International Film Festival, Focus London, Ischia Film Festival.

She has participated as a jury member in many festivals and in the project selection committees of the Diputación de Málaga in three editions and with Filmand in the Mallorca Talents Lab, Atlantida 2020 and in the Mallorca Talents Lab.

Andalucian Film Commission has received the following national and international awards for its work in promoting Andalusia during her tenure as director:

Award for the Work of Film Promotion in Andalusia ASECAN Awards 2017 ‘Excellence in Management’ Tourism Awards 2015 (Ministry of Tourism of the Regional Government of Andalusia); Historias de Luz Awards (2014), Ideas with Soul Award: Andalusia Film Commission, for its contribution to the international projection of Andalusia in the audiovisual sector: Asociación de Empresarios, Profesionales y Autónomos de Osuna (2014), Award to the AFC for its work in promoting Osuna; XIX ASECAN Awards (2002), Best work in promoting film in Andalusia; Borsa Internationale del Cine Turismo de Ischia in Italy (2006), Award for the book Cine y turismo, una nueva estrategia de promoción, written by Carlos Rosado and Piluca Querol; II Spanish Film Commission Award (2006), La leyenda del tiempo, by Isaki Lacuesta; III Spanish Film Commission Award (2007), Alatriste by director Agustín Díaz Yanes; Association of Film Commissioners International (AFCI), Best International Publicity 1999.

Alejandro Ávila Villares is a film journalist. He is the director of FilmAnd, the Andalusian audiovisual magazine, and is a contributor to Cadena SER, in addition to managing the communication, press and social networks of film production companies, films, institutions and festivals.
DirCom of the Andalusian Film Academy and ANCINE (Andalusian Association of Film Production Companies), he is a member of the European Film Academy (EFA), the Andalusian Film Academy and AICE, the association that organizes the Feroz Awards.

The EFA selected him for its Sunday in the Country program as the Spanish representative in 2019.

In 2019 he won the Best Andalusian Film Book Award for Objetivo: Planeta Tierra, a pioneering book in Spanish on environmental documentaries and has been a member of the programming team of the Another Way Film Festival.
He has worked in the area of production and documentation for award-winning docuseries for Netflix (USA) and VPRO (Public Television of the Netherlands), as well as covering international festivals such as the Berlinale, IDFA Amsterdam, San Sebastian or New Horizons (Wroclaw), among others.